IRAQ100: Running for Belonging
What happens when endurance meets empathy? For Tim Buxton and Mario Buchs, Iraq100 was never about medals or finish lines. It was about meaning. A 100-mile ultramarathon through Iraq, built on...
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Why we run
Fractel creates sustainable running gear based on our own experience outdoors. Starting with Fractel running hats, we design products that feel individual, encourage adventure, and are made to be worn outside.
We exist for a community that loves to get out and run, and Fractel gives 1% of all sales back to organisations protecting the environments we play in.
Fractel's Community Journal
Crossing the Alps: 6 Days, 178km and One Big Dream
There’s something about the idea of crossing the Alps that captures the imagination of trail runners everywhere. This past June, Marcel Neumann and his friend Stephan turned that dream into...
From Pain to Power: The Story of Courtney Ugle and the Launch of Waangkiny x Fractel
Courtney Ugle is a proud Ballardong/Wardandi Noongar woman from Bunbury, Western Australia, a storyteller, survivor, athlete, and advocate whose life has been shaped by resilience and purpose. Born into a...
Running for a Cause: George's Journey to the Sydney Marathon
Running for a Cause: George's Journey to the Sydney Marathon For many, running is about fitness, competition, or chasing personal bests. But for George, it’s something much bigger. A self-proclaimed...